Group Project Artifact

Our group project took an already existing product that was just a hobby but later developed into a perspective small business.  Mary Callahan started off making earring out of guitar picks and slowly increased her skill and ability.  The name behind the product is Groupie Love.  Love being their last name and she was and still is her husbands groupie.  Her unique product is about to make it's grand debut but she needed a little help with marketing her product.  Our group each took a special interest in helping her present her product.  My particular job was to take photos of the product for her new website Kylie created.  Our plan was to do it on a white background as to make the product stand out on the website giving it a more professional look. Tacy aided in setting up the set and lighting for the product placement. Together we created a visual that helps the consumer see the handcrafted detail in these unique products.

With the white background we pull in the Gestalt principles of pragnaz with the simplicity of accentuating just the product.  We also applied the law of continuity with the consistency of white backgrounds again putting the focus on the product.  While editing these picture I wanted to brighten the overall picture while adjusting the contrast to accentuate the earring themselves. Reducing the shadowing and high lights allows for the details of the earrings to be the focal point.  Ultimately the point was to sale the product, so therefore the product must be displayed in the best possible way.

Throughout the product shoot I walked around the area she  made her product and took candid shots of the area of operation to soak in the organic nature of this products production.  Just a mom taking an idea and executing it out.  There are a number of old speakers and records around the house that add to the classic rock feel of the product.  This is something that plays on the emotional side of the products target audience. 

With this picture I really like how it's the Love sculpture which brings in the element of the product name into the picture. The play on the name as well as the product in the background,  I played with the focus on this so the earring in the background got the crisp focus while we see the blurry sculpture in the front.  This in my mind I guess was a way to visual produce the process of these products.  With the play on the word love being both the last name of the couple as well as what brought them together and distally produced these unique guitar picks we see in the background.